It's that time of year again and I'm always going to have something to reflect on. This looking glass reflected from the first of the year right up to about an hour before posting this one.
One of the Financial Pundits published an article on a hot topic with me. Kroger's! I'm still peeved at K-Roger for insulting senior citizens the way that they did. And---I'm peeved at them for poor marketing and lying to customers. I've been shopping at Kroger's since I was 5 years old. That's a long and loyal customer, but loyalty does not mean anything today. Nothing!
My core shopping, as a result of their insult has dropped from $1000 annual saving to a meer $73.00 through yesterday, 10th of December. In the article, the Pundit came down hard on Kroger's CEO Rodney MC Mullen. In fact, he predicted that MC Mullen was taking Kroger's down the same lane as Sears traveled. He actually was on point about how Kroger was missing the message and that the share holders were a bit more than just nervous about the future.
The big insult was that they announced about this time last year that they would be "Retiring" their senior citizens program. Then, they mentioned that they were going to lower prices. Well, being an old marketing guy and also a very savvy shopper that knows prices on items not at just Kroger's but at the Wall, Aldis, Albertsons--including their purchase of Tom Thumb from Safeway and Randall's and others. I'm here to tell you that Kroger's prices have not decreased. In fact, they have increased. Now, I know why they wrapped their front doors like an ad on the side of the bus. Some, prices were substantially more. My Kroger's got the new remodel (again--they just had one a couple of years ago) but this one flipped the store upside down and rearranged the out side isles, leaving the core isle of groceries basically untouched except a bit squeezed where the outside isles were widened. The only wall that didn't get touched was the meat department where they sell the out of the ball park Nolan Ryan Beef!! Sorry for the pun. Even Nolan got out of Dallas and went back to Houston!
Every year, I buy myself a pair of new house slippers at Kroger's. That is, until this year. The price this year jumped $4.00 over what I normally pay. I liked the slippers that they sold because they are snug and warm and last a full year Then, I buy a new pair and toss the old ones. Well, The K-Roger changed up the supplier like so many other things that they cut out and replaced with brands like Psst! or some dinky slap-in-the-face brand that not only taste terrible but was not even that cheap. I tried it one time and dumped it quick, never to pick up another package on anything that had that Psst! name on it.
So, I was in Kroger's on Monday. I saw the slippers and went home disappointed on the style change and the price increase. I've tried the ones from the Wall and ended up taking a pair back because they fell apart so when Kroger's had my slippers, I was a happy camper! Until Monday, that is.
Today, when the weekly mailers came. Aldi's (My favorite place to buy groceries since K-Roger started sailing toward the drain) had my slippers. Get this!!! $6.99 I've been paying $10-12 at Kroger's. They go on sale tomorrow!! I will have happy feet this Christmas, after all!
So, the bottom line on this mirror is that the Money Boys are now saying what I have been saying all year about Kroger's. They are headed down the tubes if they don't stop insulting customers, raising prices, trying to do something that isn't working anywhere but at Amazon.
One of the Financial Pundits published an article on a hot topic with me. Kroger's! I'm still peeved at K-Roger for insulting senior citizens the way that they did. And---I'm peeved at them for poor marketing and lying to customers. I've been shopping at Kroger's since I was 5 years old. That's a long and loyal customer, but loyalty does not mean anything today. Nothing!
My core shopping, as a result of their insult has dropped from $1000 annual saving to a meer $73.00 through yesterday, 10th of December. In the article, the Pundit came down hard on Kroger's CEO Rodney MC Mullen. In fact, he predicted that MC Mullen was taking Kroger's down the same lane as Sears traveled. He actually was on point about how Kroger was missing the message and that the share holders were a bit more than just nervous about the future.
The big insult was that they announced about this time last year that they would be "Retiring" their senior citizens program. Then, they mentioned that they were going to lower prices. Well, being an old marketing guy and also a very savvy shopper that knows prices on items not at just Kroger's but at the Wall, Aldis, Albertsons--including their purchase of Tom Thumb from Safeway and Randall's and others. I'm here to tell you that Kroger's prices have not decreased. In fact, they have increased. Now, I know why they wrapped their front doors like an ad on the side of the bus. Some, prices were substantially more. My Kroger's got the new remodel (again--they just had one a couple of years ago) but this one flipped the store upside down and rearranged the out side isles, leaving the core isle of groceries basically untouched except a bit squeezed where the outside isles were widened. The only wall that didn't get touched was the meat department where they sell the out of the ball park Nolan Ryan Beef!! Sorry for the pun. Even Nolan got out of Dallas and went back to Houston!
Every year, I buy myself a pair of new house slippers at Kroger's. That is, until this year. The price this year jumped $4.00 over what I normally pay. I liked the slippers that they sold because they are snug and warm and last a full year Then, I buy a new pair and toss the old ones. Well, The K-Roger changed up the supplier like so many other things that they cut out and replaced with brands like Psst! or some dinky slap-in-the-face brand that not only taste terrible but was not even that cheap. I tried it one time and dumped it quick, never to pick up another package on anything that had that Psst! name on it.
So, I was in Kroger's on Monday. I saw the slippers and went home disappointed on the style change and the price increase. I've tried the ones from the Wall and ended up taking a pair back because they fell apart so when Kroger's had my slippers, I was a happy camper! Until Monday, that is.
Today, when the weekly mailers came. Aldi's (My favorite place to buy groceries since K-Roger started sailing toward the drain) had my slippers. Get this!!! $6.99 I've been paying $10-12 at Kroger's. They go on sale tomorrow!! I will have happy feet this Christmas, after all!
So, the bottom line on this mirror is that the Money Boys are now saying what I have been saying all year about Kroger's. They are headed down the tubes if they don't stop insulting customers, raising prices, trying to do something that isn't working anywhere but at Amazon.
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| Three Weeks Until 2019!! |
